Pokémon premiered a new 30th anniversary commercial during Sunday February 8’s Super Bowl 60, featuring global stars including Lady Gaga and JISOO from BLACKPINK as they revealed their favourite Pokémon.
The minute long spot officially launched Pokémon’s ‘What’s Your Favourite?’ anniversary campaign, which aims to “showcase the brand’s mission to unite people through a shared love of Pokémon while celebrating its diverse, global and multigenerational fanbase built over the last 30 years.”
In the clip, Lady Gaga declares her love for Jigglypuff, praising its “12 octave vocal range” and how it “always finds a way to make things funny,” before softly singing part of its ‘Lullaby’. “She uses her voice to protect herself,” Gaga adds. JISOO then shares that her pick is Eevee.
Elsewhere in the ad, Trevor Noah chooses Psyduck, Formula One driver Charles Leclerc names Arcanine, Puerto Rican rapper Young Miko selects Gengar, Spanish footballer Lamine Yamal opts for Zygarde, and actor Maitreyi Ramakrishnan reveals Luxray as her favourite.
“The ‘What’s Your Favourite?’ campaign reflects Pokémon’s core mission of bringing people together through a shared love of Pokémon,” said Kenji Okubo, president of The Pokémon Company International, in a press statement.
“Since the franchise launched 30 years ago, Trainers have always asked one another, ‘What’s your favourite?’ It’s a simple question that sparks passionate conversations and reminds fans that no matter who you are, there is a Pokémon for you,” he continued.
“As we prepare for a year full of fan driven celebrations, we want to thank Trainers across the world for being part of our diverse and multigenerational community. We are excited to surprise and delight fans with more experiences and offerings in the months ahead.”
Over the next year, Pokémon fans can expect a series of real world, fan focused events under the ‘Day Out’ and ‘Night Out’ banners. Day Out events will centre on family friendly activities, while Night Out events will offer special experiences aimed at longtime fans who grew up with the franchise. More information will be shared soon.
It has been reported that the upcoming game Pokémon Legends: Z A cost developer Game Freak around $13 million to produce, while a 60 second Super Bowl advert is estimated to cost roughly $14 million to air.
Meanwhile, Lady Gaga also appeared during Bad Bunny’s widely praised Super Bowl halftime show, where she performed a Spanish language version of her Bruno Mars collaboration ‘Die With A Smile’.
In other news, The 1975 have confirmed they are back in the studio, though frontman Matty Healy has also taken to Reddit to ask fans whether they want to play Arc Raiders with him.
“The
